Back Home

plista

Bringing the power of AI to plista's creative studio

AI-powered Feature | UX, UI | 2023-2024

Scope

Scope

With the growing use of AI in content-related platforms, plista is striving to provide advertisers with advanced tools for ad creation and optimization.

In this case study, we delve into the integration of AI technology into plista's Creative Studio, which allows advertisers to utilize AI-powered features for more efficient and effective ad creation.

With the growing use of AI in content-related platforms, plista is striving to provide advertisers with advanced tools for ad creation and optimization.

In this case study, we delve into the integration of AI technology into plista's Creative Studio, which allows advertisers to utilize AI-powered features for more efficient and effective ad creation.

Deliverables

Deliverables

Research plan
Wireframes
Competitor Research
Prototype
User Testing

Research plan
Wireframes
Competitor Research
Prototype
User Testing

Role

Role

Senior UI/UX Designer
*Managing fellow UI/UX Designer - Tirza Shatz

Senior UI/UX Designer
*Managing fellow UI/UX Designer - Tirza Shatz

The Problem

Addressing user challenges in ad creation

In the first iteration of our self-service platform redesign, we tackled a critical user needs – activation and optimizing the campaign booking process. This initial focus proved successful, streamlining the user experience for creating campaigns. However, user research revealed a lingering pain point: the struggle with crafting effective ad copy and selecting captivating visuals for their ads. Many users, especially those new to advertising, expressed difficulties in formulating clear and engaging copywriting alongside choosing impactful images, hindering their ability to create truly compelling ads.

The Challenge

How might we...?

In today's competitive landscape, effective ad copy and visuals are the lifeblood of campaign success. Users require clear and engaging messages that resonate with their target audience, coupled with visually captivating elements that grab attention. While our platform offered a creative studio for advanced users, the core ad creation process remained largely manual, requiring users to independently brainstorm, write, and source visuals for their ads.

This user pain point presented a compelling design challenge:

How Might We empower users at all levels to create compelling ad copy and select captivating visuals, streamlining the ad creation process and enhancing the user experience?

The Opportunities

Improve efficiency

Streamline the ad creation process, enabling advertisers to create high-quality ads in less time.

Optimize performance

Improve ad engagement and conversion rates.

Emotional connection

Bring personalization and delight to the overall experience.

Innovation

Integrate AI solutions to foster learning and innovation within the development team.

The Solution

Key features that resonate

After a series of sketches and brainstorming sessions, I organized a feasibility meeting with the developers to discuss and gather their insights on the proposed solutions. This was also a chance for me to address additional UX issues during onboarding and successfully introduce a delightful experience at the end of the process.

Brand assets extraction
Brand assets extraction
Brand assets extraction

The ad creation process is streamlined by scraping the advertiser's URL for brand assets like logos, colors, and content.

The ad creation process is streamlined by scraping the advertiser's URL for brand assets like logos, colors, and content.

The ad creation process is streamlined by scraping the advertiser's URL for brand assets like logos, colors, and content.

Delightful onboarding
Delightful onboarding
Delightful onboarding

Improve the onboarding experience by providing a small delight at the end, offering advertisers a ready-to-use native ad based on their brand assets extracted from the URL. This allows advertisers to see immediate results and encourages further exploration of the AI-powered features.

Improve the onboarding experience by providing a small delight at the end, offering advertisers a ready-to-use native ad based on their brand assets extracted from the URL. This allows advertisers to see immediate results and encourages further exploration of the AI-powered features.

Improve the onboarding experience by providing a small delight at the end, offering advertisers a ready-to-use native ad based on their brand assets extracted from the URL. This allows advertisers to see immediate results and encourages further exploration of the AI-powered features.

Stock images integration
Stock images integration
Stock images integration

Integrate a stock images library based on the advertiser's industry and data extracted from the URL. Advertisers can easily access relevant and high-quality images to complement their ad content. Additionally, provide the option to explore more images to ensure flexibility and customization.

Integrate a stock images library based on the advertiser's industry and data extracted from the URL. Advertisers can easily access relevant and high-quality images to complement their ad content. Additionally, provide the option to explore more images to ensure flexibility and customization.

Integrate a stock images library based on the advertiser's industry and data extracted from the URL. Advertisers can easily access relevant and high-quality images to complement their ad content. Additionally, provide the option to explore more images to ensure flexibility and customization.

Copywriting assistant
Copywriting assistant
Copywriting assistant

This AI-powered feature analyzes the advertiser's brand identity, industry trends, and target audience to generate compelling and relevant ad copy. Advertisers can refine the generated copy or use it as is, saving time and effort in the content creation process.

This AI-powered feature analyzes the advertiser's brand identity, industry trends, and target audience to generate compelling and relevant ad copy. Advertisers can refine the generated copy or use it as is, saving time and effort in the content creation process.

This AI-powered feature analyzes the advertiser's brand identity, industry trends, and target audience to generate compelling and relevant ad copy. Advertisers can refine the generated copy or use it as is, saving time and effort in the content creation process.

Learning

Feedback and conclusion

We conducted concept validation testing with existing and potential users in person, using a Figma prototype and Typeform to collect answers:

  • We found positive responses to the AI-powered features, with enthusiasm for the personalized and efficient ad creation experience, even for users who don't use AI tools.

  • We identified challenges related to keywords and visuals, highlighting the need for AI-driven support in these areas.

  • The users' positive response and willingness to join the testing group indicate strong potential for the AI solution.

Currently I’m open to new opportunities and projects. Feel free to reach out.

in

CV

aviadc68@gmail.com

+49 0159 0676 3858

Currently I’m open to new opportunities and projects. Feel free to reach out.

in

CV

aviadc68@gmail.com

+49 0159 0676 3858

Currently I’m open to new opportunities and projects. Feel free to reach out.

in

CV

aviadc68@gmail.com

+49 0159 0676 3858

Next

Next

Next